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Apple Podcasts has a specific episode type for a trailer, which also gets used by Spotify and many other podcast apps: but there isn’t one correctly marked in the RSS feed from Omny Studio. It doesn’t mean that this individual podcast uses them, or has access to this functionality. Slacker & Steve is able to use the above tools since its podcast host or measurement company offers this service. Slacker & Steve may do this for advertising or for other forms of content, like news stories. This form of attribution is used to measure advertising effectiveness.ĭynamic content insertion: Omny Studio may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. For example - it may spot a device that downloaded an episode of Slacker & Steve later visited the website of an advertiser or it may track that a device that listened to Slacker & Steve also listened to a different show.

Tracking and attribution: Omny Studio or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. Your device’s IP address and user agent is used to help calculate this figure. Stats: Statistics are produced by Omny Studio to help Slacker & Steve to understand how many downloads it is getting, or how many people are listening. This podcast may use tracking and attribution and dynamic content insertion

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